In support of ‘Safer Gambling Week- #SGWeek20’ from 19-25 November, William Hill has launched a new initiative to use its entire marketing and sponsorship portfolio.
The bookmaker has released a series of mini-clips and customised messages from its sports ambassadors and sponsorship partners, supporting the central aim of #SGWeek20 to widen the dialogue around gambling and its related risks with consumers and the general public.
William Hill Ambassadors Anthony Joshua, Robbie Savage, and Premier League partner Tottenham Hotspur players will help raise awareness of safer advisory and information gambling tools, safeguards, and national resources.
William Hill announced that his #SGWeek20 initiative via its news, TV and social media platforms would headline the bookmaker’s marketing inventory for November.
In addition, amid the national lockdown, the #SGWeek20 movement will be promoted through its retail shop fronts, as William Hill seeks maximum exposure to the cross-industry initiative.
Phil Walker, Managing Director of William Hill UK, said: “Our teams have once again delivered a really impactful Safer Gambling Week activation, and I would like to thank all our colleagues involved in bringing this important campaign together.
“We hope the general public will learn more about gambling safely – and remember you can join the conversation on social media by using the hashtag #SGWeek20.”