This latest entry seeks to enhance the presence of William Hill in the Spanish market by building on the multi-brand strategy of the business related to the delivery of online gaming and casino content.
The FTSE betting company, through its flagship sportsbook brand Williamhill.es, has maintained a presence in the Spanish market since 2010.
Patrick Jonker, William Hill International MD and Mr Green’s CEO, said: “This is an important milestone within our strategy. With the launch of Mr Green in Spain, we look forward to expanding our offer by expanding our already strong presence within sports Betting, with one of the strongest casino brands in the industry.
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“With the combination of two industry leading brands, we look forward to delivering the best player experience within sports and gaming.”
Mr Green is MRG Group’s flagship European online gambling brand, a former Stockholm-listed igaming company, acquired by William Hill in a deal worth EUR 270 million at the beginning of 2019.
The acquisition of Mr Green was considered by William Hill, who secured a multi-market online casino brand to help the UK betting group expand its international presence and profile, as an important strategic step.