William Hill has partnered with Monumental Sports & Entertainment that will see the company becoming the exclusive sports gambling agent of its brands held by Washington Wizards, Capitals and Mystics.
The collaboration will also see the “creation of the first sportsbook at a U.S. professional sports venue” at the Monumental held and run Capital One Arena, subject to the submission of legislative approvals.
The home of the NBA and NHL’s Wizards and Capitals, with WNBA’s Mystics lately moved to its uniquely devoted Entertainment & Sports Arena house, will host a multi-storey library.
“Monumental is dedicated to bringing the latest technology and innovation into our arena and delivering extraordinary experiences to our fans,” explains Ted Leonsis, chairman, founder, principal partner and CEO, Monumental Sports & Entertainment.
“We are excited to partner with William Hill, the industry leader in sports betting, to become the first professional sports arena in the US to feature a sportsbook.
“Through this partnership, we are thrilled to enhance the fan experience with innovative gaming opportunities and transformational dining and culinary options not just on event days, but year-round. Our partnership with William Hill compliments our vision of making our arena the premier sports and entertainment destination in Washington DC”
The sportsbook is also planned to be available on non-event days, promising to create “an industry-wide precedent for fan engagement,” and will also allow the choice to wager within the arena on a William Hill mobile app, as allowed by Washington DC legislation.
It is expected that the space will be transformed into a sportsbook once regulatory approvals have been granted, with the opportunity to turn the arena bowl into a 20,000-seat TV viewing area for major events.
“This sportsbook will be a flagship venue for the industry and will serve the sports fans of the Washington DC area unlike any other,” added Joe Asher, CEO of William Hill US. “Partnering with Ted Leonsis and the entire Monumental team was ideal.
“They share our vision and principles for bringing innovative sports betting opportunities to fans in a responsible way. This deal sets a new benchmark for how the industry will serve fans and how fans engage in sports.”