Daren Sammy, a West Indian cricket legend, has been named as Fun88’s newest brand ambassador, making him the Asian betting operator’s first official cricket spokesman.
Sammy will build on Fun88’s continuing strategic alliance as official partner of the popular Caribbean Premier League (CPL) for T20 cricket as part of the multi-year collaboration with the 37-year-old, which intends to “break new boundaries.”
In addition, the two-time T20 World Cup winning skipper will increase fan interaction by creating content and educational opportunities for ‘diverse audiences,’ joining the likes of Robbie Fowler, Steve Nash, and the late Kobe Bryant in Fun88’s roster of athletes.
Leader and inspiration
According to a Fun88 spokesperson: “Simply put, Daren is a leader and an inspiration to all. His sustained success and dedicated contribution to Caribbean cricket is truly remarkable. Daren’s fan following in India is also huge, bolstered in more recent history by his performances for the Sunrisers Hyderabad and the Royal Challengers Bangalore in the Indian Premier League.
“With these intrinsic ties in mind, our partnership with Daren is synonymous with our wider vision of making Fun88 the go-to destination for sports content in India. We are extremely excited about this association and hope that we can engage Daren’s loyal following with some unique and exciting new content to form a key part of our localised acquisition and retention strategy, taking the Fun88 brand to even greater heights.”
Sammy was the first player from his home island of St Lucia to play international cricket when he made his debut in 2004. He is widely regarded as one of the best bowlers and all-rounders of his generation across all forms.
In 2012 and 2016, he led the West Indies to two ICC World T20 tournament titles, demonstrating his long-term devotion to the sport.
The number 88
Sammy explained: “My relationship with the number 88, which has been my jersey number too, spans more than two decades.
“So, with Fun88, I now see a natural synergy to make it the go-to destination for sports enthusiasts in India. Having followed Fun88 for a while, I have seen how the platform has evolved over the years. It has always celebrated sports and cricket, bringing fans together since inception.
“I’m thrilled to be collaborating on this partnership with the team at Fun88 and very grateful for being given the opportunity to act as its ambassador and public face.”
Fun88, which has one of the most diverse markets and odds, is continuing to expand its online sports betting offering, with the ‘landmark’ deal underscoring a commitment to ‘fostering a cricket-friendly atmosphere within a responsible gaming culture.’