Trustly has been named West Ham United’s Women’s Sleeve Partner, enhancing the club’s pre-existing agreement.
The Trustly emblem will feature on the sleeves of the East London club’s FA Women’s Super League (WSL) team as a result of the contract expansion.
Nathan Thompson, Commercial Director, West Ham United said: “We were thrilled to partner with Trustly earlier this year, illustrating our commitment to innovation, and we are delighted that our partnership will now extend to the Women’s team.
“Trustly is redefining the speed, simplicity and security of payments, and this extension of our partnership shows how quickly and positively our relationship with Trustly has developed.
“As both organisations strive to promote gender equality in business, football and wider society, it made perfect sense for Trustly to secure the Women’s sleeve opportunity for the coming seasons.”
Trustly and West Ham originally partnered in February 2021, with the worldwide account-to-account payments platform being the club’s Official Open Banking Partner at the time.
The company’s multi-year collaboration with the Hammers has given it access to digital channels and LED perimeter advertising at the club’s London Stadium in Tower Hamlets, as well as branding throughout the team’s developing digital channels.
Through its open banking platform, Trustly promises to ‘enable the shift to cardless societies,’ allowing clients ‘better control over their finances’ and a ‘more sustainable way to pay.’
EMEA Chief Business Officer Johan Nord stated: “Open Banking adoption is growing rapidly in the UK, so it feels only natural that our partnership with West Ham United is growing too. We’re thrilled to be supporting the Women’s team and look forward to close collaboration.
“We are a proud advocate of equal opportunity across society and this partnership will allow us to play a small part in driving the growth of women’s football and we are incredibly excited for this journey to begin.”