The Premier League football club West Ham United FC has named its new global open banking affiliate, the web portal Trustly.
As a result of the deal, at the Hammers’ London Stadium, the Stockholm-based banking provider can obtain brand visibility through pitch side signage.
The East London club has a large fan base both in the UK and abroad and is currently included in the top 20 most valuable clubs list of Forbes, offering comprehensive marketing and advertisement possibilities for Trustly.
‘Innovation is key to everything’
Nathan Thompson, West Ham United’s Commercial Director said: “At West Ham United, innovation is key to everything we do and we are thrilled to partner with Trustly, an organisation that is redefining the speed, simplicity and security of payments through its own products.”
In the United Kingdom, Open Banking has grown exponentially, having been operating in the world for over three years.
According to the Open Banking Implementation Entity (OBIE), 2.5 million British banking customers had their accounts linked to trustworthy third-parties, up from one million in January 2020.
Chosen mode of payment
As a result of this initiative, Trustly is able to develop its account-to-account payment solution in the UK market, enabling retailers to give consumers a chosen mode of payment.
Johan Nord, EMEA Chief Business Officer, Trustly remarked: “Trustly is delighted to partner with West Ham United, the iconic London club in the Premier League.
“This partnership comes as the UK’s adoption of Open Banking experiences tremendous growth. We’re overjoyed to combine the worlds of football and payment solutions, and we look forward to working closely with West Ham throughout this multi-year partnership.”
Established in 2008, Trustly currently represents over 8,100 retailers in 30 countries, linking them to 525 million clients and 6,300 banks. In 2020, the organisation will have completed over $21 billion in global transformations.