W2 Forms Strategic Partnership With Crucial Compliance

A strategic partnership with Gibraltar-based igaming consultancy Crucial Compliance was developed by Digital KYC, compliance and risk management solutions provider W2 Data.

The collaboration will concentrate on offering custom data solutions to licenced igaming operators, enabling brands and subsidiaries to manage multi-regulatory challenges and further optimise their multi-jurisdictional operations and customer services.

Recognised as a leading developer of compliance modules for high-risk industries, W2 will provide data-base solutions to Crucial Compliance to complement and improve its own responsible gaming product portfolio.

Updating its igaming stakeholders, W2 noted that in preparation for a raft of sweeping regulatory changes across Western European gambling markets inbound for 2021, its partnership had been established.

Peter Murray, Group Head of Sales at W2, in support of the relationship, commented: “There can be no more critical issue facing all stakeholders than ensuring customers are protected and player safety is at the heart of everything the industry does. That is why we value this partnership so much. The team at Crucial Compliance bring a unique perspective and wealth of expertise with a desire to simplify solutions and delivery that matches ours. We want that collaboration of data, technology, and subject matter expertise to deliver solutions that make a difference.”

W2 will work closely with Crucial Compliance’s own team of developers and analysts to allow the two companies to incorporate existing systems more deeply, while helping to build new, in-line Enhanced Due Diligence (EDD), Know-Your-Customer (KYC) and Anti-Money-Laundering (AML) collaboration solutions.

Its W2 relationship follows a period of substantial growth for Crucial Compliance, brought about by new customers in the industry. The Gibraltar compliance consultancy confirmed this month the appointment of Nigel Birrell, CEO of Lottoland Group, as its founding Non-Executive Chairman.

Crucial COO Andy Masters said of the partnership: “I am delighted that W2 have entered into their first ever partnership in iGaming with Crucial Compliance. Our teams have joined forces to deliver simple-to-integrate, tiered compliance solutions to support operators existing platforms and our own. We have also entered into a joint analytical roadmap to solve some of the most complex data driven challenges in AML, EDD and Compliance, the fruits of which we will be bringing to market in Q1 2021 all centred around increased player protection and robust player decisions.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.