The VSiN (Vegas Stats & Information Network) sports betting network has announced Derek Van Nostran’s appointment as its first chief marketing officer. He joins from the digital marketing and OTT industry leader Sinclair Digital where he was head of OTT marketing.
Van Nostran will lead the strategic marketing efforts of VSiN to increase reach across channels, increase advertising revenue, drive access to OTT platforms, and continue to develop the brand identity of VSiN.
“We couldn’t be more excited to add Derek to the growing VSiN team,” said Brian Musburger, founder and CEO. “His experience and track record of driving growth at both startups and media giants like Sinclair, CNN and The Weather Channel will be invaluable as we work to maintain and exceed the extraordinary growth we’ve achieved by capitalising on the multibillion-dollar sports betting opportunity.”
VSiN said it continues to perform exceptionally in all key metrics with “…stellar year-over-year growth in audience, video streaming hours, distribution partnerships, and revenue”. According to the company, recently signed and pending agreements with new distribution channels will build on these results as it continues to find and pursue prospects for the complete deployment of the video network in 2020.