Virtual Live Racing (VLR) has announced it will fund Irish jockeys Jack and Paddy Kennedy for the season 2020/21.
The two jockeys will display the VLR logo on their racing silks as part of the sponsorship which will raise brand awareness of the virtual product.
Jack Kennedy commenting on the sponsorship said: “I’m really excited to be sponsored by Virtual Live Racing because it’s always great to see the sport embracing new technology.
“With VLR offering a no cost software product to racetracks all over the world, it’s a very exciting time, especially with racing going through a difficult period financially right now.”
The business celebrated Jack’s first victory while wearing the VLR logo on his racing silks as a ‘extra special’ victory for the jockey – marking a good return from the injury. In addition, a horse bred by renowned Grand National, Gold Cup and Royal Ascot winning trainer Gordon Elliott, who is also a VLR shareholder, was riding the jockey.
President Vincent Caldwell of Virtual Live Racing, added: “My passion for racing goes back to when I was a kid growing up in Belfast. I was inspired by the courage shown by all the jockeys, and the admiration and respect I have for guys like Paddy and Jack remains to this day.
“Seeing both of them winning was a dream start to what we hope will be a great relationship between the Kennedys and VLR. Jack has ridden eight winners for me as an owner, and I’m looking forward to more under our sponsorship.”