Virtual Live Racing (VLR) has named executive streaming wagering and racing business Joey D Michaels to its senior management team in an attempt to expand on its footprint in the USA. The organisation recently claimed an market by unveiling a brand new model for licenced players of live simulated racing pari-mutuel betting goods stateside and abroad.
Michaels, who assumes the role of VP of VLR’s Business Development, has 35 years of experience in senior management roles within the horse racing industry, including positions as director, vice president, chairman, CEO and business owner.
His primary tasks will be to establish partnerships with track owners and betting companies electronic Account Deposit Wagering (ADW) and accelerate penetration into tracks, casinos, and off-track betting outlets.
He has focused on the online account wagering environment for the past 20 years where he was involved in the creation, launch, and service of more than 30 gambling sites. In addition to being an executive within the racing and online gambling industry, he has launched several businesses related to non-racing.
Commenting on his new role, he said: “I’m delighted to join the management team and drive our distribution and growth plans throughout the US. We already have a number of track partners that are live including Derby Lane and Tampa Bay Downs in Florida.
“Five other tracks are signed and are soon to be launched, including Hawthorne in Chicago, and Parx in Philadelphia – but I will be looking to secure more partnerships before the end of the year. We are offering racetracks the opportunity to extend their brand beyond the real-world racing calendar, reach millions of new players, and create new revenue lines and sponsorship opportunities via digital branding in virtual races.”
The Chairman of the VLR Vincent Caldwell said: “We are delighted to have recruited Joey whose knowledge, experience, and reputation in the industry will play a major role in driving the business forward in the US.”