Vita Media Group has announced the completion of the acquisition of Trada Casino, which the Copenhagen-based lead generation and retention company describes as a “new milestone” for the company.
The purchase of the online casino brand, which was founded in 2013 and is powered by Aspire Global, is described as a “strategic investment” that would help the company achieve its “vision of growth and ambition to set new standards in the igaming community.”
Increased offering to affiliate partners
Vita Media Group’s chief executive officer, Jimmi Meilstrup, said: “We are more than delighted to add a respected brand as Trada Casino in the company’s portfolio.
“This investment is vital to our efforts of becoming an important player in the industry and increase the offering to our loyal and rapidly growing affiliate partners.
“As a Danish company, we stand for trust and transparency and we are sure that Trada Casino and its partners will benefit from being part of our group.”
Vita Media Group will connect its new assert with cross-loyalty network Ekstrapoint.com as one of its first acts, in order to provide gamers with the opportunity to win extra points, prizes, and awards.
Ekstrapoint, which was created and developed by Vita Media Group and has over 300 partner casinos and 250,000 users, would allow Trada Casino customers to trade their excess points for merchandise.
The website, which is free to use and promises to “bring back the fun in casino games for all casino enthusiasts,” hosts competitions and awards bonus points to users who play or sign up for a partner casino offer.
Trada Casino’s director, Tony Stewart-Lord, feels the acquisition will assist the brand reach its most recent stage of evolution: “By combining the marketing expertise of Vita Media Group with the reputation of TradaCasino, we see this as the next step in the evolution of the casino.
“It will allow Trada Casino to leverage the powerful Vita Media Group marketing platforms, resulting in expansion in all our current markets in the EU and beyond.”