For a cash-free future for the Super Bowl, Visa has finalised plans with the NFL for safer and more secure payments. As the official payment services technology partner of the league, the company will now allow for seamless, secure and secure digital payments this season and beyond at the big game.
NFL Executive Vice President of Partnerships & Chief Revenue Officer Renie Anderson said: “Visa is one of our key partners in helping us imagine how our fans will experience the NFL in years to come.
“We’re excited to announce that for our biggest event the future is here and we thank Visa for the innovative approach to enable a more secure way to pay at Super Bowl LV. This move will not only make the game more enjoyable and efficient for our fans but most importantly, safer for all involved.”
Super Bowl LV will provide 100 percent digital payment acceptance for fans in the stadium on game day including parking, concessions, shopping, mobile ordering, and more as the world works towards a safe and secure return to large stadiums and events. For the first time, the “Super Bowl Experience presented by Lowe’s” will also be 100 percent cash free.
ATMs that swap cash and dispense pre-paid cards up to $500 will be available without loading fees for fans who need assistance. These in-stadium pre-paid cards will also operate outside the arena, showing ways for all fans to engage in the new digital economy to create a more inclusive climate.
Senior Vice President, Head of North America Marketing at Visa, Mary Ann Reilly, added: “Long before the pandemic sparked demand for safe, touchless experiences, Visa has been at the forefront of in-stadium digital payment innovation. Teaming up with the NFL to now make payments completely digital at the Super Bowl not only achieves a primary goal of our partnership but is transformative for the future of sporting events.
“Visa will continue to lead the point of sale digital transformation at stadiums nationwide because converting to touchless, digital payments is no longer a luxury, but a necessity for fans and concessionaires alike.”
In order to accept contactless payments, Visa has supported six NFL stadiums to upgrade their point of sale infrastructure. More than 20 stadiums nationwide, including their partners, the San Francisco 49ers and Baltimore Ravens, are switching to a cash-free model or expect to do so soon.
With more than 75 percent of its customers surveyed reporting that they have adjusted how they pay to eliminate interaction after the pandemic, the business aims to decrease in-stadium touchpoints to make fans feel safer and provide a better overall shopping experience.
‘Touchless Payments: A Key To The Return Of Live Events’ was also released by Visa, a guide to provide leadership support for venues and events to internationally embrace touchless payments. The guide ensures that live entertainment venue operators are prepared to meet the growing requirement of touchless trade interactions in partnership with third-party partners and offers actionable advice on how venues should incorporate payment technologies and introduce new processes.
— VisaNews (@VisaNews) November 19, 2020