Kindred Group’s stateside arm Unibet Interactive received a mobile sports betting permit from the Virginia Lottery this week, ushering in the next step of development and growth in the United States.
The addition of Virginia to the Unibet Sports & Racebook expands the company’s catalogue of active entries and, according to Kindred, will provide consumers in the Old Dominion with a “first-class online sportsbook experience.”
East Coast expansion
Kindred predicts that Virginia will be a key state in Unibet’s East Coast expansion after promising launches in New Jersey, Pennsylvania, and Indiana, as well as signed agreements for an additional eight states. Mobile sport betting is projected to generate over $370 million in annual sales in Virginia, one of the largest states in the US industry.
SVP of the United States, Manuel Stan, said: “We are excited to add Virginia to the growing list of states that Unibet and Kindred Group call home as we continue our expansion in the US market. Our aim is to go live shortly and we expect that the success we have seen in New Jersey, Pennsylvania and Indiana will of course follow in Virginia.”
He added: “We are very grateful to the Virginia Lottery for awarding us one of the seven stand-alone mobile sports betting permits in a very competitive process. We look forward to opening an office in Virginia, which will function as our third hub together with our offices in New York and New Jersey. We are thrilled to continue our journey in what we believe will become the largest gambling market in the world.”
In its announcement, the company said that it would continue to invest in increasing its US operations as long as market conditions allow for a viable business model.