Virgin Bet Signs Ayr Gold Cup Festival Sponsorship Deal

Virgin Bet has signed a sponsorship deal with the Ayr Gold Cup, as well as the name rights to the three-day Ayr Gold Cup Festival, which takes place from September 16 to 18.

The Virgin Bet Ayr Gold Cup, which will be broadcast live on ITV Racing on September 18, will be the centrepiece of the day’s live television coverage.

Sponsored races

The bookmaker will also sponsor seven additional races over the week, in addition to the Virgin Bet Ayr Gold Cup. The Ayr Silver Cup, the Firth of Clyde Stakes, and the Doonside Cup Listed Race are all scheduled for Saturday. The Kilkerran Cup on Thursday will be sponsored by Virgin Bet, as will the Ayr Bronze Cup on Friday.

Ayr Racecourse’s Managing Director, David Brown, said: “I am thrilled that Virgin Bet have chosen to sponsor the Ayr Gold Cup which is not only Scotland’s premier flat race but one of the most prestigious sprint handicaps in the racing calendar.

“It is exciting for the team at Ayr to welcome Virgin Bet as sponsors of both the Ayr Gold Cup and as headline sponsors of the Virgin Bet Ayr Gold Cup Festival, along with several other races over the three days.

“Sponsorship has never been as important to racing that it is now in these difficult times, so it is with great pride we announce Virgin Bet as title sponsors of the Ayr Gold Cup. Virgin Bet is an exciting brand and I hope we can work together at Ayr for many years to come.”

Last year’s winner Nahaarr and 2016 champion Brando, who went on to win a Group 1 race in France, are among the winners of the Ayr Gold Cup over the years. Captain Ramius, won the race in 2012, and Lochsong, a former European horse of the year, won the race in 1992.

Frankie Dettori, a two-time champion, Paul Hanagan, Oisin Murphy, and James Doyle are among the top jockeys to have won the race.

Great UK racing brand

James McKay, Sportsbook Director at Virgin Bet said: “We are excited to announce Virgin Bet’s new partnership with Ayr Racecourse, one of the great brands in UK racing.

“As one of the UK’s fastest growing sportsbooks, we know how much our customers enjoy the excitement of premier racing events at the most historic racecourses.

“The Virgin Bet Ayr Gold Cup will be a big moment in the flat-racing season, and we can’t wait to play our role over all three days at the Virgin Bet Ayr Gold Cup Festival.”

joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.