Esports infrastructure platform Vindex and entertainment technology company IMAX have formalised a new partnership to create exclusively for IMAX theatres worldwide esports events and experiences.
The two companies must work together to assess what they have described as “…the world’s leading theatrical distribution platform and an unparalleled premium viewing experience for esports fans — delivering the world’s fastest-growing sport to global audiences in the stunning clarity and immersive sound of The IMAX Experience”.
Vindex will broadcast state-of – the-art sports content and events across the network, linking audiences of global and local fans.
The collaboration will be powered by Vindex Studios, a newly launched Vindex subsidiary focused on developing, distributing, and monetising global audience sport content.
“The Esports industry has never before had access to the massive reach and unmatched technology of the IMAX platform. Partnering with IMAX enables us to provide esports fans a remarkable experience – live esports on the largest, highest-quality screens in the world for the first time,” said Vindex CEO Mike Sepso.
“We will focus on creating incredible experiences for fans by combining our deep relationships with esports leagues and game-publisher partners with our track record of producing some of the most watched events in esports history.”
“Coming off our biggest year ever at the box office, it’s clear that audiences around the world see IMAX as a go-to destination for fandom, community and the most immersive entertainment experiences,” said Rich Gelfond, CEO of IMAX.
“We’ve long seen the opportunity to bring the explosive world of esports to our platform and we’re excited to work with proven innovators like Mike, Sundance and the Vindex team to create entirely new experiences for fans worldwide.”
Can’t wait for fans to see how amazing #esports looks and sounds on an @IMAX screen. It’s rewarding to be able to help bring great new experiences to the esports community and everything is always better when it’s bigger! https://t.co/ItFq8iuoWw
— Michael Sepso (@msepso) January 7, 2020