Online casino operator Videoslots has been given the green light to open their latest sportsbook in Sweden, with the firm stipulating that October will be the month of debut.
The operator has been granted a licence by the Swedish Gambling Authority and is now preparing for its own proprietary platform to launch in mid-October.
In addition, Videoslots has also set up its own in-house trading team that will unveil a range of gamification features and cross-over style items designed to cater to its existing base of casino players.
Martin Calleja is spearheading the initiative, who believes the timing is right for a new strategy that it is hoped would both excite consumers and disrupt the sector.
Commenting on the impending launch Calleja said: “We expect sports betting will be close to being back normal next month and, with sports fans not necessarily able to attend matches in person, a fresh new sportsbook will be the next best thing with which to engage their favourite sports.
“Videoslots is now in a place where we can invest, increase our offering and differentiate it, hence the decision to go with our own technology, platform and team rather than a cookie-cutter approach that would blend into the background.
“We are very conscious that we have to take our casino audience with us and then grow it in a socially responsible way by adding sports fans looking for an alternative betting product.
“We’ve always done very well at engaging with our audience and providing a better user experience than is available elsewhere. As a result, we’re very excited about replicating that in the sportsbook arena.”
In addition to its SGA licence, Videoslots Sports also holds a licence from the Malta Gaming Authority and the company is currently appealing to the corresponding regulators in the UK and Denmark.