Vibra Improves Marketing Campaign With First Look Partnership

After partnering with First Look Games, the LatAm-focused game maker, Vibra Gaming has improved its marketing campaign around its online slot and casino games portfolio.

Vibra Gaming has gained direct access to hundreds of online casino affiliates for the first time as part of the deal, and will exchange information and assets for its existing games portfolio and all potential updates.

First Look Games Founder Tom Galanis stated: “Vibra Gaming is a fantastic addition to our growing roster of popular game developers and will undoubtedly be of huge interest to publishers targeting emerging markets and in particular LatAm where Vibra has enjoyed great success.

“First Look Games is all about allowing game developers to maximise the power of affiliates when it comes to marketing their games to players and we are thrilled that Vibra Gaming has decided to partner with us as it continues to establish itself as a leading slot provider.”

The contract contains fact sheets on games and marketing assets such as logos, photographs and videos of games being played. This will be uploaded either individually or in bulk to the First Look Games library where affiliates can download them.

Vibra Gaming CEO Ramiro Atucha has added: “As we continue to establish Vibra Gaming as a tier one game developer in Latin America we will be ramping up our marketing activity and First Look Games will play a significant role in this.

“FLG provides us with a platform to directly work with online casino affiliates and leverage the tremendous opportunities they provide when it comes to making players, and operators, aware of our games and the thrilling experience they offer.”

Because of the agreement, First Look Games will allow developers to push up alerts to affiliate members about network deals, incentive programmes and operator collaborations, further increasing future exposure to all its games and brands.