After adding a white-label agreement for the group’s customer area, online casino slots developer Vibra Gaming has expanded an existing relationship with First Look Games.
As a consequence of the move, Vibra Gaming, based on Latin America, will now be able to use the brandable consumer region of FLG to display its entire portfolio of online slots and casino games to its current and prospective operator partners as well as affiliates.
Tom Galanis, founder of First Look Games said: “We are delighted to extend our already successful partnership with Vibra Gaming and for the studio to be able to leverage the power of our state-of-the-art client area to properly showcase its games.
“Our white-label client area is intuitive and easy to use, allowing developers to show their games to both operators and affiliates in the best possible way. When this is combined with our First Look Games library, studio’s such as Vibra have a powerful and cost-effective marketing platform.”
In July, Vibra Gaming joined First Look Games in a deal that allowed the studio to upload game information sheets and assets such as logos, photographs and videos to the library of the latter, where hundreds of online casino affiliates can access them.
The developer also took advantage of the ‘Premium’ deal from FLG, which allows the company to upload game data two weeks before launch, so that a small number of affiliates can get a ‘first look’ and produce content before the official launch.
Ramiro Atucha, CEO at Vibra Gaming said: “Our partnership with First Look Games continues to go from strength to strength and we are thrilled to be white-labelling its market-leading client area allowing us to showcase our games like never before.
“This is an incredibly competitive sector and with the cost of marketing continuing to rise, up and coming developers such as Vibra need to market smartly and cost-effectively and First Look Games certainly allows us to do that.”