Vermantia Signs SISAL Agreement To Provide Global Racing Service

Vermantia, the omni-channel service provider has signed a new agreement with SISAL to provide the Italian operator with its global racing service.

Under the terms of the deal, through Vermantia’s A-TV channel and Arena Racing Company (ARC), SISAL will be able to elevate its range of international racing content, covering tracks throughout the UK, Australia , New Zealand, India and South Africa.

Vermantia COO George Fotopoulos stated: “With the Palinsesto Complementare in Italy, there are no longer restrictions on screening international horse racing content from abroad, and SISAL spotted player demand for that content quickly. Thanks to our A-TV channel, Italian players have now access to a wide range of premium global racing.

“The real sweet spot for customer engagement now more than ever is good quality data, readily available betting markets and top-quality live racing pictures from across the globe. This ensures a welcome boost to the Italian market.”

Vermantia will make the racing offer available through the retail and online channels of SISAL, enabling the operator to benefit from ‘low streaming latency.’

As part of the A-TV service, Vermantia pointed out that SISAL will receive a fully customized, unified data feed that directly encompasses the live global content of A-TV, ‘which will greatly accelerate the operator’s time-to-market.

Massimo Temperelli, Managing Director Betting at SISAL, added: “The Italian market requires a bespoke approach with an understanding of what it is that makes Italian bettors tick. Vermantia offers a true plug and play solution, fully localised to meet the market’s requirements.

“We are set to offer the widest horse racing content, improving the live betting experience in our shops and online with top quality racing from abroad thanks to Vermantia, adopting also its reliable and scalable streaming solution.”