On Friday, Veloce Racing confirmed an all-new alliance with world-renowned TW Steel watchmaker, with the pairing expected to race together against the clock during the Extreme E inaugural season, beginning on 20 March 2021.
The Dutch watchmaker operates in the Netherlands out of Amsterdam and has enjoyed many long-standing affiliations around the industry with reputable motorsport brands. This relationship is now being expanded to Veloce Racing and to the next-generation, all-electric Extreme E championship.
Meanwhile, following a strong livery disclosure during the Extreme E Virtual Global Series Launch, Veloce Racing is expanding its ever-growing list of partners. ART Grand Prix, a fellow partner, is currently preparing the car and livery at its facility in France.
The collaboration itself will include combined marketing campaigns, watch designs adorning the race gloves and a limited edition range of TW Steel/Veloce watches to go on sale, with various versions designed to cater to the audiences of both Veloce’s Extreme E and esports.
Veloce Racing CEO Daniel Bailey said: “We’re all really excited to welcome TW Steel to the fray as our Official Timing Partner. It’s important for us to have such a recognisable brand on-board for our first season in Extreme E, and to have one that is so established in the motorsport industry is an added bonus.
“Veloce has been touted as an innovator and disruptor in this space, and we’re delighted to be partnering with like-minded organisations. I think I speak for everyone when I say this collaboration is going to be a huge success!
Jordy Cobelens, TW Steel CEO added: “Having worked with several Formula 1 teams and numerous high-profile drivers, Veloce Racing was a natural fit for us and this partnership enables us to transition into the ever-growing world of electric motorsport.
“The Veloce-branded watches we’re planning to release will be a fun project for us. We’ll also be accessing two brand new audiences in the shape of virtual motorsport fans and those who are passionate about the environment.”
— Veloce Racing (@VeloceRacingXE) November 20, 2020