An official title sponsorship agreement with the leading esports team, Alliance, was signed by Vbet, the flagship international B2C betting and gaming brand run by BetConstruct.
With Dota 2, Apex Legends, Super Smash Bros, Fortnite and TrackMania, the Swedish-based esports team is currently playing.
Vbet’s distinctive branding will be visible on the shirts of Alliance players during 2021, with the collaboration also expected to create new “dynamic content” opportunities.
eSports sponsorship first
The operator’s first step into esports sponsorship will be focused on the “shared values of community, loyalty and respect,” explained Vbet CEO and founder Vigen Badalyan.
“We are excited to announce our new partnership with Alliance,” he added. “The organisation has greatly influenced the rise of esports and, with this partnership, Vbet also demonstrates its support for the growth of esports.
“We share common values of excellence, loyalty and innovation. We are proud to welcome Alliance into our big family and are excited about our future contribution.”
Jonathan Berg, Alliance CEO and co-owner, added: “It’s with great pleasure that I welcome Vbet into the Alliance family. I’m honoured that they have chosen to enter esports for the first time together with us.
“I’ve got to know the Vbet team over the past months, and I’m confident in saying that this is just the start of a long-lasting partnership that will help us support our players better as well as bring fans closer to us.”
Esports fans may also look forward to tournaments and giveaways in 2021, including an exclusive reward for a trip to Dota 2’s annual esports world championship tournament, The International.