The Ukrainian Football Cup’s title sponsorship has been secured by VBET through an agreement with the Ukrainian Association of Football (UAF).
The three-year partnership builds on VBET’s prior agreements with the UAF and will see both parties collaborate on the growth of the knockout event as well as Ukrainian football in general.
Head of VBET Ukraine Partnership Development Anton Svitlychny said: “The Cup of Ukraine is a national tournament that allows small towns and villages to experience football of the highest level, and local residents – to see with their own eyes the top Ukrainian teams that play in the European arena and which include players of the Ukraine national team.
“Our company is proud of the new partnership and approached it responsibly: together with UAF, we present a new logo and corporate style of the Cup of Ukraine, which will symbolise a new stage of development of this tournament. We are confident that this and upcoming seasons we will see a fierce intrigue at every stage of the Cup and as many memorable matches as possible.”
VBET already has a significant brand and marketing presence in Ukrainian sports, having signed a deal to become the title sponsor of the Ukrainian Premier League (UPL), as well as the Super Cup and top-flight team FC Oleksandriya.
Status and opportunities
UAF’s first Vice-President, Oleg Protasov, stated: “We are extremely pleased to welcome the new title partner of the Ukrainian Football Cup – VBET.
“This partnership adds even more status and opportunities to the country’s most important and unpredictable cup tournament.
“And the new modernised logos and graphic stylistics of the competition emphasise the dynamics of its development. We are convinced that the partnership between UAF and VBET for the development of the Cup of Ukraine will make the tournament even brighter and more exciting. We wish all participants to play to the maximum in the fight for the coveted trophy.”
VBET, BetConstruct‘s flagship brand, obtained its Ukraine licence in June of this year, allowing it to operate online casino and poker verticals in the newly regulated gambling market.