Indy Eleven of the United Soccer League (USL) has appointed BetRivers as its Official Sports Betting Partner, as part of a multi-year corporate partnership agreement announced this week.
BetRivers, along with Central Indiana Honda Dealers and Community Health Network, has become the third “Pillar Partner” of Indiana’s Team, and will have exclusivity in the sports betting category for the duration of the agreement.
Sportradar, a main partner of Indy Eleven in this space and a creator of the relationship in the category, also sponsored this unique partnership.
Pivotal area for growth
Greg Stremlaw, President and CEO of Indy Eleven, said: “Since the legalisation of sports betting in Indiana in late 2019, Indy Eleven has been extremely focused on finding a true partner to maximise what has become a pivotal area for growth in all corners of the sports industry.
“I want to thank BetRivers for the tremendous commitment they have shown to our club. We look forward to working with them in a myriad of ways beginning with the upcoming 2021 season.”
The Pillar Partnership includes a sleeve logo for an Indy Eleven partner on all 2021 PUMA jerseys, a Presenting Partner night in conjunction with a 2021 home game, sponsorship of the post-game show following all local television broadcasts on WISH-TV and MyINDY-TV 23, prominent signage and digital assets, and sponsorship of the opening segment of the weekly soccer Saturday Show.
The COO of RSI, which runs BetRivers.com, Mattias Stetz, stated: “BetRivers.com is excited to be an official sports betting partner of Indy Eleven. This partnership combines two organisations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences.”