Yggdrasil Signs Franchise IP Agreement With Flow Gaming

Yggdrasil has announced that it has signed with Flow Gaming a franchise IP licencing agreement which will allow the content provider to take greater control over its B2B igaming service.

As part of the terms of the agreement, Flow Gaming will gain access to the entire end-to-end game development process of Yggdrasil, YG platform including its new GATI app, game promotional tools via boosting, and content access produced by YG Masters partners.

Flow Gaming COO Peter van Tuyl has said: “We are very excited to partner up with one of the best and most innovative igaming solutions and slots providers in Europe. Yggdrasil is one of the companies we have had our eye on for a long time.

“They have fantastic content that will do well with our Asian customer base. With our extensive marketing knowledge and tuned infrastructure for Asian distribution, this will be a very good concept for both parties.

“The Yggdrasil franchise proposition is a new and very clever approach to on-boarding their content and technology. It will allow us to optimise and enhance our business strategy, and we can’t wait to become a franchisee.”

Flow Gaming will now be able to procure and sell its own game content to its intended audience via the franchising arrangement and partner internationally with other franchisees to expand geographic penetration and generate revenue opportunities.

Björn Krantz, head of publishing at Yggdrasil, added:“We are absolutely delighted to sign this very strategic Franchise partnership with Flow Gaming.

“With the Yggdrasil franchise offering, Flow Gaming will be able to provide its partners with a blueprint of what’s made Yggdrasil one of the most innovative and successful igaming suppliers in the industry.

“In the franchise package everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, all the development, knowledge, experience and on-going support as a complete out-of-the-box games platform solution.

“As such, the franchise solution is the enabler for partners around the world to take full control of their igaming business and facilitate next level business collaborations.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.