After receiving approval from the Tennessee Education Lottery Corp.’s Sports Wagering Committee earlier this year, WynnBET, Wynn Resorts’ online gaming subsidiary, launched its mobile sportsbook in Tennessee on Friday.
In the all-online Tennessee sports betting industry, there are now seven active sportsbooks. DraftKings, FanDuel, BetMGM, Action 24/7, TwinSpires, William Hill and now WynnBet.
With four sportsbooks, the market went live on November 1st.
On March 11th, William Hill launched its online sportsbook in Tennessee, and TwinSpires launched on March 19th, both in time for March Madness.
Tennessee’s sports betting handle for March was $205.9 million, up $29.6 million (16.8 percent) from February’s $176.3 million. The figure for March fell just short of the previous high of $211.3 million set in January.
WynnBET joins up with the Memphis Grizzlies
WynnBET previously announced a sports betting partnership with the NBA’s Memphis Grizzlies. According to a news release, the deal goes into effect for home games on May 10, 11, 13, and 14 at FedExForum, and includes the launch of the WynnBET touring vehicle, a custom-built mobile experience that travels the country hosting events and special appearances.
The Grizzlies and WynnBET will take a digital-first approach, with the Grizzlies and Grind City Media, an on-demand media network and digital production studio, collaborating on a variety of digital and broadcast programmes.
According to the press release, WynnBET is currently available in New Jersey, Colorado, Michigan, Virginia, Indiana, and Tennessee, with market penetration possibilities in six more states and many pending licence applications in the works.
According to the announcement, WynnBET is a NASCAR-authorised gaming operator and a partner of the Memphis Grizzlies and Detroit Pistons, with further collaborations to be announced in the future.