The UK Gambling Commission (UKGC) has granted FansUnite licences, allowing the Canadian company to offer its B2B technology as well as B2C betting and gaming services to the British market.
FansUnite’s Askott Entertainment Inc and EGG Limited subsidiaries received the licences after submitting applications on March 4, 2021. The licences have considerably increased the operator’s foothold in the United Kingdom, following its purchase of Scottish sportsbook McBookie.com in May.
FansUnite intends to capitalise on the 30.2 million registered adult bettors participating in the sector, which generates a gross gambling yield of £14.26 billion, citing the UK as one of the world’s major betting marketplaces.
Scott Burton, CEO of FansUnite said: “The approval of both the B2B and B2C licenses represents a significant milestone for us as we can now expand our operations to one of the largest online gambling markets in the world.
“The UK Gambling Commission’s approval of our application for these licenses opens the door for FansUnite to showcase the strength and robustness of our advanced technology in this market.
“As we enter our next phase of global growth, we will look to partner with betting operators in the United Kingdom and deploy our wagering solutions to capitalise on the UK’s large population of online bettors.”
FansUnite, which is listed on the Canadian Securities Exchange (CSE) and has B2B and B2C gambling licences in Malta, has previously worked with Leicester City FC to improve its marketing strategy and brand visibility in the UK.