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Spotlight Sports Group has expanded its US offering with the all-cash acquisition of FA Media LLC (Alarm Sports Network), a fantasy sports technology and media company.
Alarm Sports Network (ASN) will be folded into the Spotlight Sports Group network of businesses, bringing the total number of employees to more than 500.
At sports media firms such as FTN Network, Yahoo, Bally Sports, and The Nation Network, ASN has been in charge of increasing user engagement and income.
Acceleration of North American growth
Alan Byrne, CEO of Spotlight Sports Group said: “This acquisition immediately accelerates our growth across North America with the addition of proprietary technology and authoritative, scalable content,” commented Alan Byrne, CEO of Spotlight Sports Group.
“We are delighted to be joining forces with a vastly experienced management team steeped in fantasy sports and sports betting expertise. ASN will also broaden our business-to-business footprint through partnerships with Yahoo, FTN Network, SiriusXM and others.
“This is a transformative deal for Spotlight Sports Group. It allows us to combine the skills and expertise which have fuelled our digital growth in the UK and Ireland with the talent and flair of the team at ASN in order to have a significant impact on the all-important US market.”
The ASN team, which includes co-founders Dan and Al Williams, former NBC executive and Fantasy Sports & Gaming Association veteran Rick Wolf, and former FOX Sports and EA Sports executive Ed Bunnell, will remain with Spotlight Sports Group.
In the meantime, ASN’s Fantasy Alarm, Wager Alarm, DFS Alarm, and Fantasy Rundown have joined Pickswise in a new look direct-to-consumer brand lineup for sports bettors and fantasy players in North America.
Powerhouse sports betting and fantasy sports business
Alarm Sports Network President Rick Wolf added: “This deal creates a powerhouse sports betting and fantasy sports business, proven to drive revenue with engagement-led solutions.
“Using our unique mix of product technology, expert content and authoritative brands, we will continue to deepen our relationships with our partners to help them grow and monetise their audiences.”
Dan Williams, Co-Founder added: “We are tremendously excited to become part of Spotlight Sports Group, working together to help solve challenges and drive innovation for our partners in the fast-evolving sports media and affiliate landscape,”