Sportradar, NBA Agree 10-Year Betting Data Partnership

Published: 18th November 2021
Author: Dean Carr
Last Updated: 18th November 2021

Sportradar have agreed a 10-year partnership that will see them have the exclusive betting data rights with the National Basketball Association.

The renewed partnership, this time exclusive, is set to begin at the start of the 2023/24 season and will see Sportradar receive betting data rights relating to NBA, WNBA and NBA G League games.

Sportradar is a leading international sports technology company that is active within 19 different countries. As part of the deal, the NBA will also receive an undisclosed equity stake in Sportradar going forward.

It is the latest in a line of partnership deals that have been agreed by Sportradar, who have also agreed deals with DraftKings, Bally’s, FanDuel and the NHL in recent times. With their sportsbook deals they are providing live and pre-match betting services, as well as betting entertainment tools.

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As for their deal with the NHL, which is likely to be more aligned with the NBA deal, they have made the NHL their partner for betting data rights, betting streaming rights, media data rights and integrity.

This latest deal is a continuation from an earlier deal agreed in 2016 that saw Sportradar provide real-time statistics for the league. Now, they will be the sole, exclusive betting data provider.

Carsten Koerl, Global CEO at Sportradar, said: “We are delighted that the NBA has chosen Sportradar as the Official Partner who can support the global popularity and explosive growth of the game.

“Basketball is the largest US sport in the world by popularity and, as a market leader, we are best positioned with the technological expertise and industry relationships to help the NBA entertain fans globally.


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“We believe that this agreement will contribute to Sportradar’s profitable business and continued growth. The remaining time left on the existing deal, and this new multi-year agreement, gives us a significant runway to partner with the NBA and develop exciting solutions across our teams, betting and sports entertainment verticals.”

“Sportradar has been a terrific partner as the league has navigated its exploration into the global sports betting landscape,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures for the NBA. 

“As the market matures, we are thrilled to extend our partnership with Sportradar to utilize data and insights to create new fan experiences and innovate around the NBA globally.”

dean carr

About Dean Carr

Dean is a sports betting writer specialising in match previews and betting strategy for football and UK horse racing. Dean has a wide range of expertise, including betting previews, recommendations, tactics, and betting psychology.