In partnership with DFS and sportsbook operator DraftKings, leading live TV streaming service SLING TV announced the launch of a new and exclusive sports betting information channel on Thursday.
The DraftKings Basketball channel will now show real-time game scores and betting odds to SLING TV subscribers and SLING Free users as part of the deal.
Ultimate entertainment experience
SLING TV President Michael Schwimmer explained: “This new channel is just the beginning of how we plan to bring the DraftKings sports betting experience to SLING TV customers. We will continue expanding and enhancing our offerings to be the ultimate entertainment experience for sports fans.”
In the coming weeks, SLING TV will launch DraftKings Baseball and DraftKings Hockey channels. The addition of DraftKings sports betting information channels to SLING TV comes after the two companies announced a strategic partnership through SLING’s portfolio of brands to deliver DraftKings’ sportsbook and daily fantasy experiences to its customers across the country.
Paul Liberman,President of Product and Technology at DraftKings, as well as a co-founder, said: “DraftKings continually looks at new ways to reach customers through innovative collaborations with recognisable brands such as SLING TV.
“We are thrilled to expand this relationship, which will offer SLING TV customers an entirely new viewership experience through this first-of-its-kind streaming service.”