Sightline Payments, a FinTech firm that specialises in digital payment solutions for the sports betting and casino markets, has acquired JOINGO, the casino gaming industry’s mobile engagement and loyalty platform.
JOINGO claims to be the only app solution focused solely on the casino gambling sector, serving over 100 casino operators across North America. Its proprietary mobile loyalty platform enables casino brands to reach out to their mobile consumers with highly targeted and interactive mobile marketing campaigns that boost reach, loyalty, and revenue.
According to Sightline, the acquisition allows it to provide a turnkey cashless gaming solution to casino customers, as well as a broader suite of products to help North American casinos improve customer loyalty and personalisation, as well as drive increased visitation and loyalty for their properties.
Digital transformation of the consumer experience
Joe Pappano, CEO of Sightline, explained: “This acquisition positions Sightline to provide a more robust digital payments experience in casinos. We know that enhancing a guest’s mobile experience is the key to cashless gaming adoption in casinos. We welcome JOINGO’s talented team to Sightline to further strengthen our ability to empower the digital transformation of the consumer experience.”
JOINGO’s CEO, Mike McManus, stated: “Joining forces with Sightline gives us access to significant resources and capabilities to accelerate our product development initiatives and deliver the most robust and seamless cashless solution for land-based casinos in the industry.
“JOINGO and Sightline Payments share an impressive roster of common clients in the gaming space and today’s announcement will deliver powerful value-added benefits to those clients, and many others as we move forward.”
The transaction will expand Sightline’s well-established value-added solutions portfolio, bolstering the firm’s focus on offers that boost revenue, patron loyalty, and operational efficiencies, according to the business.
Sightline announced the completion of a $100 million investment round on April 1, 2021, to aid in the development of organisational competencies such as people, processes, technology, and marketing, which helped fund this transaction.
Cannae Holdings, Genting Group, Point Break Capital, Searchlight Capital Partners, Shift4 Ventures, Walter Kortschak, and Vectr Ventures were among the strategic investors in the round.