SGC And GNOG Take Mobile Sports Betting To New Jersey

Published: 25th March 2021
Author: Joe Kizlauskas
Last Updated: 4th December 2022

This week, Scientific Games Corporation (SGC) and Golden Nugget Online Gaming (GNOG), a US casino provider, unveiled their robust mobile sports betting solution in New Jersey.

Golden Nugget’s clients will benefit from the OpenSports software suite as well as Don Best Sports’ controlled trading facilities as the operator migrates to Scientific Games’ sports betting technology.

This involves the release of a native iOS app that gives users a seamless interface and helps them to browse through Golden Nugget’s entire offering from a single app.

Michigan and New Jersey entry

Golden Nugget collaborated with Scientific Games to introduce online casino and interactive sports betting content in Michigan last month, enabling players in Michigan to access a variety of in-house and third-party content and wager on sports through the OpenSports and OpenGaming platforms.

Scientific Games’ presence in the US market has grown with the introduction of digital sports betting with Golden Nugget in New Jersey, and the firm is expected to expand its relationship with the operator later this year by delivering its OpenGaming app in Pennsylvania.

Robust and scalable reputation

Golden Nugget Online Gaming President Thomas Winter said: “Scientific Games’ OpenSports platform has a well-deserved reputation for being robust and scalable and our initial experience in Michigan, amid a very busy sporting period, has been positive. 

“As we expand together across the US, we are delighted to enter the next phase of our partnership in New Jersey, where players will be able to enjoy an upgraded betting experience and advanced product features such as Bet Builder, Parlay Boosts, Daily Enhanced Odds (Golden Lines, Notorious Vig), Quick Parlays, Same-Game Parlays, Cash Out and promotions such as Next Bet On Us!”

Scientific Games’ Cathryn Lai, SVP and GM of Digital in the United States, said: “Golden Nugget’s launch in New Jersey represents an exciting and important milestone in a partnership that we believe will flourish right across the US moving forward. It serves as a testament to the power of OpenSports, which is ready to take the player offering in the Garden State to new heights.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.