Author: Joe Kizlauskas
Last Updated: 17th March 2022
Penn National Gaming, an excellent gaming operator, has expanded its relationship with NASCAR to include its Barstool Sportsbook in Arizona. The latest agreement will see Barstool Sportsbook become Phoenix Raceway’s official sportsbook, allowing it to apply for a license to operate in Arizona’s sports betting market.
According to the agreement, NASCAR odds will be available on Barstool Sportsbook’s website and sports betting app, offering unique incentives and odds enhancements for clients betting in Arizona.
Purpose of the extension
Penn Interactive senior vice president Jon Kaplowitz said that thanks to a combination of exclusive incentives and a cutting-edge mobile experience, Barstool Sportsbook has become a market leader in the regions where it has launched. The new partnership will allow the company to engage a passionate sports consumer base in Arizona while also providing access to Phoenix Raceway, a world-class sports facility.
Julie Giese, President of Phoenix Raceway, said: “Phoenix Raceway is a state-of-the-art entertainment destination that prides itself on delivering a best-in-class fan experience. Our partnership with Penn National Gaming and Barstool Sportsbook takes this to another level. It will help us continue our mission of redefining the way we engage fans and connect with new audiences.”
Penn National, on the other hand, has been investing in engaging NASCAR fans since they began growing their position in the sports betting sector, according to NASCAR chief digital officer Tim Clark. They are ecstatic to be able to provide partners with access to a devoted customer base in the Phoenix area.