Dan Alexander has been named chief operating officer of PlayStar Casino, as the online casino brand prepares to launch in the New Jersey igaming market later this year.
He will use his previous knowledge to help establish the foundations of the company’s online casino product, as well as play a key part in the company’s overall growth.
Per Hellberg, CEO of PlayStar said: “Dan brings a massive amount of product, operational, marketing and industry knowledge to PlayStar and I am delighted to welcome him to the team.
“By adding his great managerial skills to the mix, we have the perfect set-up to take the next steps in our exciting journey to become to number one casino brand in New Jersey.
“The foundation of this is our modern, agile technology platform which we are combining with the best team in the business to provide US players with a superior online casino experience.”
A decade of industry expertise
Alexander brings a decade of industry expertise to PlayStar, having spent the previous three years as head of casino at bet365. He was previously the head of product and platform at Mansion.
He was in charge of expanding the operator’s online casino brand into new worldwide countries and overseeing a staff responsible for more than 10 international gaming licences throughout his stint at the former.
Alexander added: “I am delighted to join PlayStar as we prepare to launch in New Jersey, I am looking forward to shaking up the market.
“PlayStar’s approach of combining cutting-edge technology with an exceptional team is a proven formula for success and I am excited to be contributing to what will be an incredible journey.
“bet365 is a highly regarded organisation and has given me a suburb foundation of knowledge and experience to apply to the role with PlayStar.”