Playson Deepens LatAm Position Following King Deportes Partnership
Author: Joe Kizlauskas
Last Updated: 22nd June 2021
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Playson’s position in Latin America has grown even more as the casino games and software provider announces a partnership with Venezuelan operator King Deportes.
The provider will give its suite of slot titles to the online sportsbook and igaming operator, in an effort to solidify its growth in markets throughout the Latin American area.
Customer offering up a notch
CEO of King Deportes, Luis Lizarazo said: “We are delighted to be linking up with Playson in a deal that helps to take our outstanding customer offering up another notch.
“We have no doubt that such comprehensive partnerships will play a crucial role in building on the strong momentum we have generated in recent weeks and months.”
King Deportes will bring Playson titles such as Golden Hand, Solar Temple, and Legend of Cleopatra Megaways, the provider’s first game to integrate the Big Time Gaming mechanic, to its clients under the conditions of the deal.
‘Further bolsters of consistent continental expansion’
The commercial partnership, according to the content studio, “further bolsters its consistent continental expansion,” and comes hot on the heals of its launch in “the important regional market of Paraguay.”
Blanka Homor, sales director at Playson said: “Our presence in Latin America has only grown stronger over the course of 2021, thanks in large part to key strategic alliances such as this agreement with King Deportes.
“We look forward to working with the operator, and to introducing even further regional audiences to our impressively successful portfolio of slots.”
Playson has been expanding the reach of its burgeoning operator network in recent months, bolstering its presence with a number of new commercial agreements.
In just the last month, the company has appointed Tamas Kusztos to the newly created position of chief commercial officer, obtained a manufacturer’s suitability licence from the Hellenic Gaming Commission, and launched partnerships with SoftSwiss and ExeFeed, as well as received ISO 27001 information security management certification.
