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Paysafe, a specialised payments platform, has expanded its cooperation with Betfred USA Sports, the UK-based bookmaker Betfred Group’s wholly-owned US affiliate.
Betfred USA Sports will leverage an existing connection with Income Access, Paysafe’s marketing technology and services supplier, to plug into Income Access’ affiliate marketing software for the impending launch of a multi-state affiliate programme.
For its Iowa online sportsbook, the company uses the Skrill USA digital wallet, and for its Colorado online sportsbook, it uses Paysafe’s payment gateway to handle credit and debit card payments.
Both online gaming brands debuted in September 2020, following the introduction of their respective retail sportsbooks the previous year.M
Market presence and strong brand recognition
Betfred USA Sports claims to be ideally positioned for continued expansion in the regulated US igaming arena, owing to its market presence and high brand recognition. That goal will be aided by the launch of its Income Access-powered affiliate network later this year.
To foster connections with marketing partners in both the digital and retail space, the operator will use a strong reporting and tracking platform. Colorado will be the first state to participate in the initiative, with more states to follow.
Income Access will employ its technologies to assist Betfred USA Sports in improving its acquisition efforts in a number of regulated states. The platform will also enable the operator and its affiliates to work more effectively together to promote a diverse range of wagering opportunities across American and international sports.
Build on US momentum
Income Access’s Chief Operating Officer, Tara Wilson, said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the US market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success.
“For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated US sports betting space.”
Bryan Bennett, Betfred USA Sports’ Chief Operating Officer, said: “As we continue to ramp-up our online operations across the US, Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program. We look forward to continuing the relationship as we eye our launches in new jurisdictions.”