Following a contract with Canadian sports and entertainment group FansUnite, Pariplay plans to penetrate the Brazilian market as well as grow its footprint in the UK.
Pariplay will deliver its library of proprietary and third-party content to FansUnite’s B2C brands and B2B solutions for igaming, esports, and sports betting operators in Europe and the Americas via its Fusion aggregation platform.
Fusion features a set of marketing engagement tools, such as a bonus engine, live tournaments, free spins, and spin that wheel, that have been designed to boost acquisition, retention, and engagement rates. Fusion also hosts over 100 proprietary slot games as well as thousands of games from a number of third-party developers.
Biggest market in LatAm
Aspire Global’s CEO, Tsachi Maimon, stated: “It is very promising to see that Aspire Global now has entered Brazil, the biggest market in Latin America.
“The deal is a significant step in our strategy to expand Aspire Global’s presence across the Americas and Europe. This also yet another proof point of Pariplay’s position as the leading content and aggregator provider.”
FansUnite is a B2B solution for igaming, esports, and sports betting firms spanning Europe and the Americas, and is traded on the Toronto Stock Exchange.
FansUnite also oversees a number of B2C businesses, including the McBookie casino and sportsbook in the United Kingdom, as well as the VamosGG esports, sportsbook, and casino in Brazil.
Broad array of compelling and engaging games
FansUnite Entertainment CEO Scott Burton added: “We are very happy to partner with Pariplay to enhance our offering with a broad array of compelling and engaging games.
“We always strive to provide players with a superior entertainment experience and a variety of choices which contribute to greater engagement.”
FansUnite follows Pragmatic Solutions, The Mill Adventure, Neobiz, and BetPlay as the newest commercial partnership announced by the Aspire Global content and aggregator provider.