Palmeiras, a Brazilian football club, has announced Dafabet as its first-ever official sports betting partner.
Dafabet will gain from visibility at the club’s Allianz Parque home stadium, interview backgrounds, Palmeiras Plus TV, the club’s football academy, and across the club’s social media accounts and official website as part of the partnership.
Palmeiras’ Executive Director of Marketing, Roberto Trinas, said: “We are happy to sign this agreement with Dafabet, the first company in the sports betting segment to sponsor Palmeiras.
“We appreciate the trust and hope that this alliance will have results and benefits for the parties involved, especially for the millions of fans of the team.”
Dafabet is set to introduce a dedicated Palmeiras page for fans to enjoy exclusive incentives and bonuses, and the sports betting firm and the reigning Copa Libertadores champions have a number of fan activations planned.
Best odds, service and exclusive promotions
Executive Director of Dafabet in Brazil and Latin America, Kasper Trier said: “We are proud that Palmeiras has chosen Dafabet to join the family as its first betting partner.
“Dafabet hopes to provide fans with the best odds, the best service and exclusive promotions.”
Dafabet also sponsors Brazilian rivals Santos FC, having signed a sponsorship deal with the Brasileiro Série A club earlier this month.