MGM’s GameSense Reaches 1.25m US Customer Interactions

GameSense, a responsible gaming programme introduced by MGM Resorts International in 2017, has reached 1.25 million U.S. properties customer interactions.

The customer-facing education system, which the British Columbia Lottery Corporation (BCLC) created and licenced to MGM Resorts, focuses on constructive, open, and proactive discussions with players about how to play responsibly.

It reflects an extraordinary effort to incorporate responsible gambling education into the MGM Resorts guest service model, the casino operator said.

The service is inspired by personal interactions between guests and trained staff at the M life Rewards desk of each house, with guests also being able to use interactive GameSense touchscreens, educational materials and other tools.

With GameSense designed to help guests make informed decisions to keep playing enjoyable, players can also visit to find out more.

MGM Resorts Executive Director of Responsible Gaming Rich Taylor commented:“Having more than 1.25 million player interactions is a huge deal, and hitting that milestone during Problem Gambling Awareness Month is incredibly meaningful.

“We’re proud of how GameSense has grown with MGM Resorts and become part of our company culture and guest service model. We’re excited to build on this progress and take the program to new heights.”

The milestone also coincides with the promotion of Problem Gambling Awareness Month by MGM Resorts which will see the company’s partner during March with the National Council on Problem Gambling to spread awareness and educate guests on how to make educated and responsible decisions when playing.


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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.