Finixio has secured its New Jersey vendor licence, setting the door for the launch of its safebettingsites.com service in the United States, as part of its rapid growth into the online sports betting and igaming market.
The licence allows the affiliate to legally market gambling services in a US state, and now that the affiliate has a New Jersey licence, it can promote any legal sportsbook or casino operating in the Garden State.
‘Industry leading review science’
The company has been operating safebettingsites.com in the UK and Europe for over a year, with the goal of offering high-value clients to its sports betting and igaming partners through what it calls a ‘industry leading review service.’
The mission statement of Safebettingsites.com is to “protect customers against unlicensed operations with user reviews and an online complaints system.” Customers in the UK market who are looking for fresh, legalised betting choices have responded positively, according to the company.
Natural fit for company
Finixio claims that the move to the United States, where licence and regulation are major components of the newly created gambling sector, was a natural fit for the company.
Neil Roarty, who has been appointed to lead the company’s newly formed North American business, said: “We are very pleased to have secured our first vendor license in America so quickly, as this will allow us to begin rapid growth on our SafeBettingSites US offering.
“We have a fantastic product and tech team building and maintaining the site and their history in the UK and European markets is second to none.”
He added: “We believe that SafeBettingSites US is perfectly positioned for the American market and I am excited that we will be able to help customers to become educated and informed about all the legal betting options in their state. New Jersey is the obvious starting point for all legal online gambling in America but we intend to operate in all licensed territories as we grow and expand.”