FanDuel was selected as one of the NFL’s official betting partners back in April of this year and this latest agreement has further strengthened their position as one of the primary NFL sportsbooks in the United States.
As for Genius Sports, they have become the league’s exclusive live streaming partner and distributor of real-time official play-by-play statistics, making this partnership a match made in heaven for both sides. Genius Sports already provides betting data to a number of sportsbooks in the US, including FanDuel, including their highly valuable Next Gen Stats.
The NFL isn’t the only league that Genius Sports has data rights to, with other partnerships including NASCAR, the Premier League and LigaMX, which FanDuel will also now have access to within their product. This will hugely boost their overall portfolio of events and give them access to sports betting data from thousands of different events.
FanDuel, the largest mobile betting operator in the United States, will only strengthen their platform as a result of this additional betting data that can be used by sports bettors that have an account with them.
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“We are delighted to partner with FanDuel to help them create the most compelling and contextual sports betting experience possible,” said Mark Locke, CEO of Genius Sports.
“With official data at its heart, this partnership enables FanDuel to better engage and monetize its customer base at every step of their journey. We couldn’t be more proud to be expanding our relationship with a clear giant of US sports betting in a way that entirely validates our long-held strategic vision.”
“We are always looking for ways to improve our product and the data opportunities gained via this agreement help FanDuel achieve that objective,” added Niall Connell, General Manager of FanDuel Group.
“The new suite of offerings including official NFL data will enable us to better serve our customers and enhance America’s #1 Sportsbook.”