Author: Joe Kizlauskas
Last Updated: 21st April 2022
A multi-year collaboration with the Memphis Grizzlies in Tennessee has been confirmed by the FanDuel Group , making FanDuel an official sports betting partner and the NBA team’s exclusive official daily fantasy partner.
The deal marks the first collaboration of the Grizzlies with a sports betting operator and FanDuel’s first sports betting partnership with an NBA team.
Mike Raffenspberger, FanDuel Group’s CMO, stated:“As we expand our market-leading sportsbook into Tennessee, partnering with the Grizzlies was a no-brainer given the team’s popularity and long-standing success, as well as their shared mindset of being absurdly fan-focused.
“We are incredibly excited to collaborate with the Grizzlies as we bring unique promotions, product innovation, and engaging online experiences to Grizzlies fans and Tennessee sports fans alike.”
In order to advertise its sports betting products directly to consumers, the company will have access to official Grizzlies marks and logos to be used across its online sports betting offering and daily fantasy sports product, as well as robust marketing assets ranging from in-arena signage at FedExForum to radio , TV and digital advertisement.
FanDuel will also present several integrations for the home and away television coverage of the team to improve the experience for those fans who want to watch the Grizzlies from home. It is also planning to give its clients some once-in-a-lifetime experiences.
The President of the Memphis Grizzlies, Jason Wexler, added: “We are thrilled to have FanDuel as our first sports betting marketing partner and as our exclusive daily fantasy partner. Grizzlies fans are among the most passionate in the NBA, and we are looking forward to helping them find new ways to access their sports fandom.
“FanDuel has been an excellent partner in building a program that will showcase why they are one of the best sportsbooks for Grizzlies fans.”
For new sportsbook clients in Tennessee, FanDuel and the Grizzlies are offering many promotions, including a $20 free bet with no deposit required, a chance to win an autographed Grizzlies jersey, and a new risk-free first bet of up to $ 1,000.
The announcement follows FanDuel ‘s introduction of its Tennessee online and mobile sportsbook experience. With a multitude of betting and payment options open, sports fans in The Volunteer State can now position wagers through professional football, college football, basketball, hockey baseball, golf, MMA, soccer, NASCAR, darts, and tennis.