Author: Joe Kizlauskas
Last Updated: 1st January 2023
DraftKings will become 23XI Racing and its diver Bubba Wallace’s first official daily fantasy sports, igaming, and sports betting partner, pending regulatory approval in relevant jurisdictions.
The official sponsorship will debut at the EchoPark Automotive Texas Grand Prix at Circuit of the Americas on Sunday, May 23, 2021, with the team wearing the DraftKings logo at every race during the 2021 season.
Impactful collaboration for Draftkings
Ezra Kucharz, CBO at DraftKings said: “Joining forces with the 23XI Racing organisation near the beginning of its growth makes this collaboration all the more impactful for DraftKings.
“Beyond the brand and product integrations of this deal, we also greatly admire Bubba Wallace’s ongoing advocacy for social justice and inclusion, Equity and belonging efforts because they align perfectly with our company values.”
DraftKings, a NASCAR daily fantasy partner, and 23XI Racing have announced a new partnership that will enable racing fans to participate in an in-app experience. In addition, the two will work together on a cross-channel social media content video series that will include race previews and data from DraftKings.
Furthermore, on Sunday, June 27, 2021, fans should expect to see DraftKings as the primary sponsor of the No. 23 Camry at the NASCAR Cup Series race at Pocono Raceway.
Steve Lauletta, interim 23XI Racing president said: “As we continue to build the foundation of 23XI Racing, it’s important for us to add brands that align with our values both on and off the track.
“DraftKings is a leader in sports technology and entertainment and a company that we were able to add to our already stellar list of sponsors who’ve joined us in our first year.
“Adding DraftKings allows us to bring unique experiences to our fans as we continue to grow our reach showcasing our team to fans outside the NASCAR platform, as well as work together in support for social justice and other inclusion, equality and belonging efforts.
“We’re looking forward to having DraftKings be a part of the growth of 23XI Racing and seeing them on the track at Pocono for their primary race.”
DraftKings Sportsbook will open a free-to-play pool ahead of the event as the official free-to-play partner of 23XI Racing and Bubba Wallace, with custom prizes including signed Wallace merchandise.
Wallace added: “I’m excited to see what we are capable of creating together as we welcome DraftKings to the 23XI Racing family. As a big fan of the company, this relationship marks a historic moment as we integrate with a leader in sports technology and entertainment to enhance the experience of racing fans across the board.”