DraftKings has carried out a contract with the New York Giants that sees the company become the franchise’s official igaming, sports betting and daily fantasy operator.
In addition to a “first of its kind” virtual SportsLounge available on Giants’ game days, the multi-pronged collaboration grants the Boston based community access to official Giants marks and logos.
In addition, both parties will also have a free-to-play Pick ‘Em game which will be available to Giants fans on a weekly basis, as DraftKings underlines the aim of improving customer experience and interaction during the NFL season and beyond.
Giants chief commercial officer Pete Guelli said: “Our enhanced agreement with DraftKings provides innovative opportunities as we look to deliver a best-in-class fan experience.
“DraftKings is the preeminent leader in sports betting and daily fantasy sports and we are excited to be the first NFL team to have an exclusive integrated deal in this category.”
DraftKings is also expected to gain first-class brand incorporation within MetLife Stadium during Giants home games, building on an existing partnership.
The group will also be known as a supporter and exclusive category advertiser in all team-controlled media including TV , radio, internet and social media.
Ezra Kucharz, DraftKings’ chief business officer said: “The New York Giants have continued to be a fantastic organisation to work with over the years, and we are excited to expand our relationship as the Giants’ official exclusive sports betting, igaming and daily fantasy operator.
“Both organisations remain committed to customer experience through enhanced product offerings and authenticity and look forward to joining forces across platforms as the highly-anticipated NFL season gets underway.”
The NFL is hailed as the most successful sport on the DraftKings website, and out of the more than 700 sports teams on the sportsbook, the NY Giants rank by both handle and wagers among the top 40 for most highly bet franchises.