DFS and sportsbook provider DraftKings have formed a series of agreements with three teams from the National Basketball Association (NBA), making the company an official affiliate of the Boston Celtics, Philadelphia 76ers and Indiana Pacers.
In addition to various branding options, all three collaborations include the use of official team marks and logos to improve DraftKings’ user experience and get sports fans closer to their favourite NBA teams.
Chief Business Officer Ezra Kucharz said: “It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers, and Pacers.
“The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product.
“Each of these partnerships represent a common strategy and stress the importance NBA teams and DraftKings place on fan engagement and overall customer experience.”
DraftKings, as the Indiana Pacers Official Daily Fantasy Sports and Official Sports Betting Partner, has rights to marks and trademarks as well as in-game advertisements, activations and branding. It will offer unique opportunities for consumers as part of the sponsorship, including a VIP opportunity “Fantasy Camp” and “Honorary Team Captain Presentations.”
“We are delighted to welcome DraftKings into the Indiana Pacers’ family of corporate partnerships,” said Rick Fuson, Sports and Entertainment President and COO. “With prominent in-arena presence, presenting sponsorship of our popular post-game show hosted by Eddie White and other elements, our fans are certain to understand the strength and value of this partnership for both of us. It truly is a win-win.”
The contract with the 76ers means the company is now the team’s exclusive and Official Daily Fantasy Partner–and a sportsbook and online casino partner. In addition to traditional marketing and promotional opportunities, DraftKings will offer VIPs a “Court of Dreams” excursion that will give them all-access, inside look at the training complex for 76ers, in addition to season tickets and hospitality and promotional use suites.
President Chris Heck of Philadelphia 76ers declared: “Today marks a new, exciting chapter in the long-standing relationship between two of the sports industry’s most innovative companies, whose dedication to fan experience consistently raises the bar in the sports partnership space.
“The 76ers are proud to continue to stand alongside DraftKings as we together create and amplify expanded and differentiated opportunities for fans to engage with our team, dynamic players and sport.”
The Celtics relationship focuses solely on Daily Fantasy Sports, branded as the Official Daily Fantasy Sports Partner of the nba by DraftKings. The company will continue to enhance its position in its home market with this strategic partnership, gaining access to specific marketing campaigns and impactful customer experiences such as VIP watch parties, a “Play on the Parquet Event” and sweepstakes.
“Daily fantasy sports players are amongst the most highly engaged NBA fans,” said Celtics Team President Rich Gotham. “We’re happy to collaborate with our hometown partner, DraftKings, to serve Celtics fans through a variety of group activations and game day elements, including the presentation of our starting lineup across social channels.”