After negotiating a contract with G3 Esports to deliver its iGaming platform, iCore, and backend technologies, Comtrade Gaming has made its first push into the US market.
G3’s new esports wagering product will use Comtrade’s enterprise-level capabilities like player account administration, real-time bonusing, dynamic segmentation, real-time push messaging, and many other player engagement tools once it launches.
Anthony Gaud, G3 Esports CEO said: “When choosing partners for our forthcoming esports platform, it was critical to find organisations that understand what is required to safely and responsibly operate a regulatory-compliant platform.
“Comtrade’s expertise in the online gaming industry is unmatched and we’re very excited to work with them to build a first-of-its-class offering for esports wagering.”
“We are absolutely thrilled to be working with G3 Esports and providing their igaming platform,” added Steven Valentine, Chief Commercial Officer at Comtrade Gaming.
“It’s very rare to find something truly new and unique in the gambling space but the proprietary esports content that G3 are creating combined with how it will engage with players is absolutely breaking new ground.
“They have assembled a team of leading experts in many fields and we are very proud that this is our first platform partnership in the US.
“At Comtrade, we specialise in igaming platform technology for leading operators where player retention and lifetime value is key. This allows our operators to focus their efforts on marketing, knowing that their backend technology is all taken care of.”