College Basketball Star Signs NIL Deal With Washington Casino

Washington-based operator Northern Quest Resort & Casino has announced it has signed a Name, Image and Likeness deal with one of the biggest names in college basketball.

Gonzaga forward Drew Timme, who is currently in his third season with the Bulldogs, rose to prominence last season as he averaged 19 points per game to help his team reach the National Championship game in the NCAA Tournament. This saw him earn First Team All-WCC honors as well as winning the Karl Malone Award.

He is the latest in a line of college athletes to begin signing name, image and likeness deals after the supreme court voted unanimously in favour of allowing them to make money from their fame in all 50 states.

Supporting a local team and star played a big role in Northern Quest Resort & Casino selecting Timme, according to Kalispel Tribal Economic Authority Chief Operating Officer Phil Haugen.

“We’ve been big supporters of Gonzaga basketball for a long time,” he said. “This is just another opportunity to deepen that relationship.

“We’re proud to partner with Drew and we’re looking forward to cheering on the Zags as they make yet another exciting run for the national championship.”

Having finished as runners-up in the NCAA Tournament last year, Gonzaga entered this year as the favourites to win the National Championship this season at +700. Those odds can be found at Bet365, while BetMGM have them as a +550 favourite.

They have a loaded roster this season that many believe is the strongest in the college’s history that features Timme and the potential no.1 pick in the 2022 NBA Draft in Chet Holmgren. 

Timme himself is the favourite to win the Naismith College Player of the Year award come the end of the season at +350 with BetMGM. He is currently ahead of the likes of Paolo Bonchero, Hunter Dickinson, Kofi Cockburn, Johnny Juzang, Ochai Agbaji and Gonzaga teammate Holmgren.

“This is literally a whole new ballgame for us as student-athletes, with amazing new opportunities available for us to earn income during our college careers,” Timme said. 

“I was excited when Northern Quest approached me with the idea of a partnership. They’re a strong brand in the Spokane community and they’ve been great, long-time supporters of Gonzaga basketball.”

Northern Quest was initially hoping to begin sports betting in October, but opening dates have now been pushed back to the end of November.

“Acquiring our servers took longer than expected,” Kevin Zenishek, Director of Casino Operations, told KXXLY. “The servers have been on property for a couple weeks now, and they’re getting coded up and ready to go.

“There’s a lot of just computing that goes on, so the server’s got to be coded and set up. There’s the software that runs the application for placing the wagers that has to be coded with the different permission levels for users to have those permissions.”

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About Dean Carr

Dean is a sports betting writer specialising in match previews and betting strategy for football and UK horse racing. Dean has a wide range of expertise, including betting previews, recommendations, tactics, and betting psychology.