Caesars Unveil New Sportsbook And A New Way To Experience Sports Betting

Published: 3rd August 2021
Author: Joe Kizlauskas
Last Updated: 21st April 2022

Caesars Entertainment has unveiled a new Caesars Sportsbook with a “multi-million dollar comprehensive marketing campaign” as part of a “new way to experience sports betting.”

The operator’s new app is believed to bring together all of its sports betting assets under one brand, with a “easy-to-navigate” software that combines mobile sports betting with Caesars Rewards, the company’s single loyalty program.

Comprehensive marketing campaign

Caesars Entertainment CEO Tom Reeg stated: “We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. 

“Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards.”

The software runs on Liberty, the business’s own and integrated tech stack, and it has the “most dynamic sports betting app available,” according to the company. Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia are the eight states where it is now available. Furthermore, it will go live in Arizona, Maryland, and Louisiana soon, pending regulatory approval.

Bettors in Illinois, Nevada, and Washington, DC, who previously had to register at or near a Caesars Sportsbook retail site, will now have access to the new sportsbook through the William Hill app.

Depth of odds and breadth of sports

Eric Hession, co-president of Caesars Digital said: “Caesars Sportsbook puts the bettor at the center of everything.

“We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesar’s Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesar’s Rewards.”

In addition, Caesars Sportsbook will be available at Capital One Arena, Chase Field, Monmouth Park Racetrack, Mountaineer Casino and Resort, Prairie Meadows Casino and Racetrack, and Turtle Creek Casino, expanding the company’s footprint in important gaming markets.

Caesar is launching a nationwide advertising campaign featuring actor-comedian JB Smoove and Patton Oswalt to bring the brand to life and educate people.

Chris Holdren, co-president of Caesars Digital explained: “Sports bettors deserve a sports betting experience that treats them like royalty. In our world, everyone’s an emperor, and the Caesars Sportsbook app delivers an experience worthy of them. We invite people to play with us online, stay with us at our resorts and experience their favorite sports in new ways through our unparalleled partnerships.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.