Caesars Sportsbook Targeting Louisiana Market With Manning Partnership

Caesars Sportsbook has announced a promotional partnership with the famous Manning football family ahead of the opening of the Louisiana.

Father Archie and sons Peyton, Eli and Cooper have all signed as part of the deal, which is being described as “a historic, first-of-its-kind partnership.”

The family reside from New Orleans, Louisiana, which is set to be one of the most important new gambling markets in the United States in the coming months. Retain sports betting officially opened in the state on November 1, while online sports betting is expected to accompany it in due course. 

With that in mind, licensed online bookmakers in the United States will be doing all they can to grow their customer base within the state and Caesars will have an early head start with the announcement of this partnership.

The Mannings are hugely popular in Louisiana. Archie spent 11 years playing for the New Orleans Saints between 1971 and 1982, while Peyton and Eli each won two Super Bowls during their respective careers. 

Cooper was also a highly touted prospect in college before a spinal injury ended his football career before it started. He is now a well-known personality as host of The Manning Hour for Fox Sports.

Chris Holdren, Co-President of Caesars Digital, said: “This isn’t the typical partnership between a sports betting company and major talent.

“We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family. Archie, Peyton, Eli, and Cooper are extraordinary people who are champions of their communities and we’re honored to partner with such a prestigious group of individuals.”

Partnerships such as these are coming thick and fast throughout the United States as sports betting becomes accessible in multiple states. BetMGM recently signed an agreement with Madison Square Garden to become their official betting partner, which will see them have exclusive advertising rights to all New York Knicks and New York Rangers games.

Expect to see more partnerships such as these announced regularly over the course of the next year or so as brands look to establish themselves in a brand new market.

“We’re excited to partner with the team at Caesars Sportsbook,” Peyton Manning added. 

“We’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned. They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”

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About Dean Carr

Dean is a sports betting writer specialising in match previews and betting strategy for football and UK horse racing. Dean has a wide range of expertise, including betting previews, recommendations, tactics, and betting psychology.