As part of the deal, Pariplay will provide content for BetMGM’s services as well as third-party content specifically for BetMGM players within the New Jersey and Michigan markets.
It rounds off what has been a busy week for Aspire Global’s leading content provider, Pariplay, who announced on Monday that they had appointed Enrico Bradamante as its new Chief Commercial Officer (CCO) as they look to further their expansion into worldwide markets.
This collaboration will also enable Pariplay to position themselves as a key content supplier for the entire North American market, as they look to establish themselves into other new, regulated markets that are regularly opening.
Pariplay has also signed a number of deals in recent weeks to provide content via its innovative Fusion platform. This comes with thousands of games and titles from some of the industry’s top game developers and also features conversion and retention tools for operators to make use of.
It is also yet another deal for BetMGM as they look to become an established bookmaker within the online gambling industry in the US. They announced that they had agreed a “multi-year marketing” partnership deal with Madison Square Garden earlier this week.
As part of the deal, BetMGM will receive “significant exposure throughout Knicks and Rangers games at The Garden” and will also be “featured throughout Knicks, Rangers, New Jersey Devils, and New York Islanders broadcasts on MSG Networks”.
This latest partnership should be hugely advantageous to both parties as a strategic move to aid their expansion into the North American market.
Andrew Maclean, VP of Sales, Pariplay, said: “Our momentum in the US market is showing no signs of slowing down and we are thrilled to partner with BetMGM to continue that progress. We look forward to working together to further boost our presence in the exciting North American markets.”
Matthew Sunderland, VP of Gaming, BetMGM, added: “Pariplay offers an abundance of well-liked content. Through this partnership, BetMGM will add to its world-class gaming experience through titles that will engage and entertain our players.”