Amelco Signs NetEnt Content Deal For Regulated US States

Amelco, a provider of sports betting software and trade services, has teamed up with NetEnt, a leading provider of premium casino content.

NetEnt’s full portfolio of premier slots, including branded hits Gordon Ramsay Hell’s Kitchen and Narcos, as well as the legendary Divine Fortune and Starburst, will be added to Amelco’s extensive casino portfolio under the conditions of the agreement.

A number of Amelco’s prominent operator partners in the US will also be able to play NetEnt’s games, with room for significant expansion as the supplier continues to roll out its platform across regulated states.

Full-service sportsbook growth

The agreement is Amelco’s latest move in the US, as the company continues to grow its full-service sportsbook, platform, and PAM systems across the country for both land-based and online operations.

The company is presently operational in six US states, including Michigan, Colorado, and Pennsylvania, with more integrations and new market entries coming in the near future.

Slot industry’s true leaders

Commenting on the deal, Brandon Walker, Head of Amelco USA said: “We’re delighted to go live with one of the slot industry’s true leaders – with a hard-earned reputation as one of the world’s leading casino brands.

“The first of many announcements in the coming months, we’ve lined up our platform to offer our US customers the very best across slots, table games and live casino, alongside our market leading sportsbook services. We look forward to a productive relationship with NetEnt.”

North America Commercial Director for NetEnt parent Evolution, Jeff Millar, added: “Amelco has a strong presence in the United States already and we’re thrilled to be able to enter a partnership that will see us further expand our fast-growing US reach. With so much scope for growth across the country, it is a very exciting time to be working together and we’re eager to see what we can achieve.”